Enjoying the Autumn Season with Online and Offline Shopping Experiences

Enjoying the Autumn Season with Online and Offline Shopping Experiences

Autumn is here and along with cooler temperatures and twilight evenings comes the excitement of fall activities, like a tranquil walk through a tree shaded park, a trip to a rustic local farm to buy fresh produce, or a daylong shopping trip to your favorite retail destination to search for holiday gifting ideas.

Ah, but times have changed, and today, a tranquil walk through a tree shaded park is known as “forest bathing” and the fresh produce that you once went to a rustic local farm to buy can be delivered to your front door overnight or in a Subscription Box. Even the daylong shopping trip to your favorite retail destination can instead be spent online, webrooming to gather ideas for holiday gifting, digitally, instead of wandering store-to-store.

Today, you must navigate both online and offline shopping experiences and when you add in the seasonal factors of a limited quantity of merchandise and your limited time, you get a greater sense of excitement, urgency and FOMO (Fear of Missing Out.)

Read my latest article, Enjoying the Autumn Season; Tips to Choose Rewarding Shopping Experiences, to gain a few insider tips on how to make your holiday shopping effective and rewarding.

Be sure to visit Create Disruptive Retail and find out more about The Definitive Guide to Disruptive Retail Experiences Workbook. It is a step-by-step guide to understanding online-to-offline retailing and how to create your own unique Disruptive Retail Experiences of a Flash Sale, Digital Flash Sale, Subscription Box, Trunk Show, Digital Trunk Show or Vignette to grow your brand, business, agency or non-profit organization.

Do you have any helpful suggestions to share? Feel free to leave a comment below and let me know!

Cheers to a Happy Autumn Season!

Karen

Our “Experiences” Disruptive Retail Workbook is Here

The Definitive Guide to Disruptive Retail Experiences Workbook 2019

 

May 2019 Update – Our first workbook, The Definitive Guide to Disruptive Retail – Experiences is currently in-stock.  This workbook is a step-by-step guide that offers detailed and useful information on our Experiences marketing strategies and design paths. This workbook is ideal for brands, businesses, agencies and non-profit organizations.

In Spring 2020, we will make available for purchase at the Create Disruptive Retail Store a series of workbooks called The Definitive Guides to Disruptive Retail.  Each workbook is based on one of our five pillars of strategy – Experiences, Destinations, Structures, Vehicles and Altered Realities.

Our workbooks are designed to complement our design platform, Create Disruptive Retail and give you proprietary marketing strategies and curated design paths so that you can find fun, fresh, and interactive solutions for your brand, business, agency or non-profit organization. 

If you are not familiar with Create Disruptive Retail click to visit and register for free today. 

Feel free to share any questions or comments below.

Cheers!

Karen

Gustie Creative Interview in Off-Price Retailing Magazine

Off-Price Retailing Jan 2019

Enjoyed talking with Katy Albrecht, Publishing Editor,  about our research into disruptive retail and the new era of retail ahead in From Ruin to Reinvention; Gustie Creative Explains the New Era of Retail, on pages 40 – 41 of the upcoming January 2019 issue of Off-Price Retailing Magazine.

We delve into today’s retail landscape and how disruptive retail bridges online-to-offline retailing. At Gustie Creative, we are experts in disruptive retail and we share insights on disruptive retail and how our design platform, Create Disruptive Retail works.

With questions ranging from “There’s a lot of attention on the death of the store. What do retailers need to do to reinvent that experience?” to “Should today’s omni-channel retailers focus on improving their consumers’ eCommerce experience or brick-and-mortar experience?” our Q&A is packed full of useful information and tactics.

You can get the inside scoop on pages 40 – 41 here and I’d love to know your comments and questions below. 

Cheers to #disruptiveretail!

Karen

Take Time to Shop Small on Saturday

Shop Small Saturday, November 24, 2018

Over the years, Shop Small Saturday has grown into an active and engaging daylong celebration in support of local independent brick and mortar retailers.

It’s no surprise that Shop Small Saturday falls on the Saturday between two of the most popular online shopping days, Black Friday and Cyber Monday.

Shop Small Saturday was created to be a delightful local celebration of the mom and pop retailers that do so much for our communities. To find out more, please read Holiday Shopping with Local Indies; Taking Time to Celebrate the Season.

Be sure to show some love to your local brick and mortar retailers this Saturday, November 24, 2018 and #Shop Small!

To find a Neighborhood Champion in your community, click here. To read our article in Simply the Best magazine, click here.

Best wishes for happy holiday shopping ahead!

Karen

 

Gustie Creative at SUP-X 2018

Gustie Creative Booth at SUP-X_July 2018

Our recent day at SUP-X, a start up expo held in Fort Lauderdale, FL was fantastic! Lots of interest in Create Disruptive Retail. Many visitors to our booth have enjoyed experiences with disruptive retail,  such as shopping at a Pop Up Store, Food Truck or using an Interactive Kiosk, and they added personal details to our conversations on design, retail, online and offline shopping and technology.

In this “before” photo, I’m gearing up for the crowd with complimentary issues of Simply the Best magazine that include our articles on disruptive retail, designer cloth bags from ShopSmall  as Gustie Creative is a Neighborhood Champion each November and Google Daydream VR to view our design projects.

Karen Herman of Gustie Creative SUP-X 2018

In the “after” photo below, everything is gone! I had a great time introducing people to Create Disruptive Retail by using the voice assistant on their smartphone. Try it…ask your voice assistant to go to “PS Pop Up Store” and you will land there 🙂

We even pulled out Cardboard because so many people wanted to try VR to view our disruptive retail design projects.

Gustie Creative SUP-X End of Show 2018

SUP-X was an awesome day all around for our team! If you are interested in learning more about Gustie Creative and disruptive retail, visit Create Disruptive Retail  and contact us with any questions.

Cheers!

Karen

Unleash Your Marketplace.  When. Where. For as Long as Desired. Create Disruptive Retail Powered by Gustie Creative.

Voice Makes Summer Shopping a Breeze

Simply the Best_July_Aug 2018, Cover and Article

While shopping online can be quick and easy, summer shopping is better offline, getting out and about, exploring new retail destinations and experiences. In other words, summer is a great time to enjoy disruptive retail!

Today, with the benefit of a voice assistant on your smartphone, in your car, in your house, or the office, it has never been easier to find a fun new disruptive retail experience. Read our latest article, “A Summer Guide to Disruptive Retail; Let Your Voice Assistant Lead the Way” and share your comments, and hopefully experiences, below.

Cheers!

Karen