Enjoying the Autumn Season with Online and Offline Shopping Experiences

Enjoying the Autumn Season with Online and Offline Shopping Experiences

Autumn is here and along with cooler temperatures and twilight evenings comes the excitement of fall activities, like a tranquil walk through a tree shaded park, a trip to a rustic local farm to buy fresh produce, or a daylong shopping trip to your favorite retail destination to search for holiday gifting ideas.

Ah, but times have changed, and today, a tranquil walk through a tree shaded park is known as “forest bathing” and the fresh produce that you once went to a rustic local farm to buy can be delivered to your front door overnight or in a Subscription Box. Even the daylong shopping trip to your favorite retail destination can instead be spent online, webrooming to gather ideas for holiday gifting, digitally, instead of wandering store-to-store.

Today, you must navigate both online and offline shopping experiences and when you add in the seasonal factors of a limited quantity of merchandise and your limited time, you get a greater sense of excitement, urgency and FOMO (Fear of Missing Out.)

Read my latest article, Enjoying the Autumn Season; Tips to Choose Rewarding Shopping Experiences, to gain a few insider tips on how to make your holiday shopping effective and rewarding.

Be sure to visit Create Disruptive Retail and find out more about The Definitive Guide to Disruptive Retail Experiences Workbook. It is a step-by-step guide to understanding online-to-offline retailing and how to create your own unique Disruptive Retail Experiences of a Flash Sale, Digital Flash Sale, Subscription Box, Trunk Show, Digital Trunk Show or Vignette to grow your brand, business, agency or non-profit organization.

Do you have any helpful suggestions to share? Feel free to leave a comment below and let me know!

Cheers to a Happy Autumn Season!

Karen

Gustie Creative is on the Road to Tampa

Gustie Creative is on the Road to Tampa

Our friends at Shop! Association invited me to join their Business Leader Forum on March 8, 2018 in Tampa, Florida and give a presentation on the latest in design, retail and technology. The topic is “Tips and Trends for AI, Big Data, and Continuous Adaption in Offline Retail” and I’ll be presenting an interactive digital journey into emerging trends and technologies that are working for professionals in the retail industry today.

This interactive digital journey will include practical tactics to reinvent the in-store experience, creative strategies for online-to-offline retailing and new technologies that today’s entrepreneurs, retailers, and owners/operators are incorporating to delight and engage clients and customers.

This is a wonderful next step for our team at Gustie Creative to get out and share a bit of what we have learned with our design projects and research work on disruptive retail in our awesome digs at The Research Park at Florida Atlantic University.

I am very interested in any questions you have on design, retail, technology, and disruptive retail. If you take a minute to provide a comment below, I will be sure to respond.

Cheers!

Karen

Take Time to Shop Small on Saturday

Shop Small Saturday, November 24, 2018

Over the years, Shop Small Saturday has grown into an active and engaging daylong celebration in support of local independent brick and mortar retailers.

It’s no surprise that Shop Small Saturday falls on the Saturday between two of the most popular online shopping days, Black Friday and Cyber Monday.

Shop Small Saturday was created to be a delightful local celebration of the mom and pop retailers that do so much for our communities. To find out more, please read Holiday Shopping with Local Indies; Taking Time to Celebrate the Season.

Be sure to show some love to your local brick and mortar retailers this Saturday, November 24, 2018 and #Shop Small!

To find a Neighborhood Champion in your community, click here. To read our article in Simply the Best magazine, click here.

Best wishes for happy holiday shopping ahead!

Karen