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About Karen Herman

Karen Herman is CEO of Gustie Creative, an award-winning Disruptive Retail solutions provider for brands and businesses. She is the author of “Solutions for Disrupting Disruption” and “The Definitive Guide to Disruptive Retail Experiences.” Karen hosts DisruptShop Workshops online and offline and supports design innovation as a member of AIGA, The Authors Guild and the RetailWire BrainTrust. She blogs about design, innovation, strategy, retail and technology.
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Disruptive Retail is IRL and in the Metaverse

2025-05-06T12:51:15-04:00By |Categories: Disruptive Retail, Technology|Tags: , , , , , , , |

Disruptive Retail is IRL and in the Metaverse These days, you may enjoy shopping IRL (in real life) at Pop Up Stores, Food Trucks, Fashion Trucks, or Interactive Kiosks. All are popular types of Disruptive Retail, and they are actively in business all around the world. Each offers an enjoyable shopping experience in the physical world that is enhanced with digital technology and supported by an ecommerce site that interacts with your mobile phone. Our adaption to shopping with our smartphone and digital devices was fast-tracked simply by our needs for products and services during the coronavirus pandemic. We consumers have [...]

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Pop Ups Are Here to Stay: How a Temporary Store Concept Has Become Permanent

2025-09-27T14:14:12-04:00By |Categories: Design|Tags: , , , , , , , , , , |

Pop Up Store Insight Pop Up retail began as a traveling and temporary store concept in the 1990’s and has grown ever more popular with brands and businesses over the years. Today, Pop Up retail is thriving and definitely here to stay. Pop Up stores serve many purposes in business and are popular with consumers because they are exclusive, creative, informative, and highly social media driven. Clients seek me out to learn more about Pop Up retail and at Gustie Creative we handle all details from concept to execution. If you are thinking of a Pop Up store, our latest [...]

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Disruptive Retail: Smart Delivery Robots

2025-04-17T16:13:59-04:00By |Categories: Disruptive Retail|Tags: , , , , , , , , |

Smart Delivery Robots A new type of food delivery service has landed in local restaurants, and it is not the Uber Eats or DoorDash that may come to mind. Ah, this new type of restaurant delivery service is sleek and efficient, plays music and changes facial expressions as it glides from table to table, carrying freshly prepared dishes for your server to set in front of you. It’s a smart delivery robot that is full of cutting edge technology and operates on an algorithm that maps the restaurant floorplan. And it's a disruptive retail solution. I was delighted when BellaBot, [...]

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Collaboration, Co-Creation and the New Consumer

2025-04-17T12:56:58-04:00By |Categories: Strategy|Tags: , , , , , , , |

Collaboration, Co-Creation and the New Consumer; Insights with Deanna Lawrence COVID-19 has permanently transformed the way we use technology to connect with others in a visual way. Most consumers likely never heard of Zoom or Team chats prior to the pandemic, perhaps other than as novel business applications that you hoped the person that you were interacting with also used. Now, technology and visual connection are indispensable to the way we work, communicate, celebrate, visit a doctor, go to school, perform, collaborate, and shop. Just as we do with [...]

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Trending in 2022, Disruptive Retail is Thriving

2025-04-17T12:58:13-04:00By |Categories: Marketing|Tags: , , , , , , , , |

Disruptive Retail Trends in 2022 If you are like me, you probably cannot wait to get 2021 behind you! We are already looking toward the New Year of 2022 here at Gustie Creative and to wrap up this year, I'm delighted to share the holiday issue of Simply The Best magazine. This is always a fantastic issue to read, with interesting celebrity interviews and rich insight on the South Florida lifestyle. This issue features my latest Good Advice article, "Trending in 2022; Disruptive Retail is Thriving." Due to the lasting effects of the coronavirus pandemic on consumer behavior, it is estimated [...]

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Today’s Consumer and Technology

2025-05-07T06:53:20-04:00By |Categories: Technology|Tags: , , , , , , , |

Today's Consumer and Technology, The Impact of COVID-19 In my latest book, Solutions for Disrupting Disruption, COVID-19 Handbook, The Essential Guide for Brands and Businesses, I talk about the fact that COVID-19 has had a dramatic impact on American consumers. One is economic, with a widening income gap that is leading to dual growth in discount shopping and luxury spending. And another is technological empowerment. Today’s consumers like grab-and-go, scan-and-go, curbside pickup and frictionless checkout. They are exploring mobile apps with AR to try cosmetics and they go to Virtual Stores to buy products in the real and virtual [...]

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Gustie Introduces Disruptive Retail Handbook for Brands and Businesses

2025-04-17T12:59:54-04:00By |Categories: Gustie Creative, Product|Tags: , , , , , , , |

I am pleased to officially introduce Solutions for Disrupting Disruption, COVID-19 Handbook, The Essential Guide for Brands and Businesses, 2021 Edition. This business handbook is now available as a digital download and also in book format here. Hope you enjoy reading the press release below and learning more about the handbook and its contents. This is a business handbook with real life examples and highly curated content to help get you through these very challenging times. In a month or so, I look forward to starting research on a 2022 Edition, to showcase the exceptional disruptive retail solutions that come to [...]

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Embracing Disruption with Strategic Solutions at Gustie

2025-04-17T13:00:45-04:00By |Categories: Strategy|Tags: , , , , , , , |

Embracing Disruption with Strategic Solutions I’ve been a contributing writer to Simply the Best Magazine for three years now, sharing insights on Disruptive Retail, and today, I am honored to share the full digital edition, to lend a little creative spark to your day, as we all Stay Safe and Stay Home, and practice social distancing to lessen the spread of COVID-19. Click on this link to read – Simply the Best Magazine, May_June 2020 This issue features a great interview with Matthew McConaughey, fun Spring tips and trends, and my latest article, “Embracing Disruption with Strategic Solutions.” Our mission at Gustie Creative [...]

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Our “Experiences” Disruptive Retail Workbook is Here

2025-04-17T13:06:16-04:00By |Categories: Gustie Creative, Product|Tags: , , , , , , |

  Our first workbook, The Definitive Guide to Disruptive Retail - Experiences is currently in-stock.  This workbook is a step-by-step guide that offers detailed and useful information on our Experiences marketing strategies and design paths. This workbook is ideal for brands, businesses, agencies and non-profit organizations. In Spring 2020, we will make available for purchase at the Create Disruptive Retail Store a series of workbooks called The Definitive Guides to Disruptive Retail.  Each workbook is based on one of our five pillars of strategy - Experiences, Destinations, Structures, Vehicles and Altered Realities. Our workbooks are designed to complement our design platform, [...]

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Pop Up Retail and Pop Up Hybrids, the Evolution of Disruptive Retail

2025-04-17T16:25:27-04:00By |Categories: Disruptive Retail, Gustie Creative|Tags: , , , , , , , , |

Today at Gustie Creative, we are celebrating the second anniversary of Create Disruptive Retail with a very special read in the latest issue of HFN Digital called The Pop-Up Story Continues. Beautifully written by Joanne Friedrick, The Pop-Up Story Continues is an insightful article covering today's retail landscape, the impact of pop-up retailing, and how pop-up's are evolving into hybrid models. I am pleased to be quoted in The Pop-Up Story Continues and, yes, I clearly believe that pop-up's are the easiest point of entry to disruptive retailing and that everyone should have a disruptive retail presence. You will have to [...]

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Gustie Creative (Gustie) is an advisory and consultancy dedicated to design focused growth for brands and businesses. We specialize in Disruptive Retail and are proud to provide creative, unique, and expertly crafted solutions for our clients and customers.

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