Enjoying the Autumn Season with Online and Offline Shopping Experiences

Enjoying the Autumn Season with Online and Offline Shopping Experiences

Autumn is here and along with cooler temperatures and twilight evenings comes the excitement of fall activities, like a tranquil walk through a tree shaded park, a trip to a rustic local farm to buy fresh produce, or a daylong shopping trip to your favorite retail destination to search for holiday gifting ideas.

Ah, but times have changed, and today, a tranquil walk through a tree shaded park is known as “forest bathing” and the fresh produce that you once went to a rustic local farm to buy can be delivered to your front door overnight or in a Subscription Box. Even the daylong shopping trip to your favorite retail destination can instead be spent online, webrooming to gather ideas for holiday gifting, digitally, instead of wandering store-to-store.

Today, you must navigate both online and offline shopping experiences and when you add in the seasonal factors of a limited quantity of merchandise and your limited time, you get a greater sense of excitement, urgency and FOMO (Fear of Missing Out.)

Read my latest article, Enjoying the Autumn Season; Tips to Choose Rewarding Shopping Experiences, to gain a few insider tips on how to make your holiday shopping effective and rewarding.

Be sure to visit Create Disruptive Retail and find out more about The Definitive Guide to Disruptive Retail Experiences Workbook. It is a step-by-step guide to understanding online-to-offline retailing and how to create your own unique Disruptive Retail Experiences of a Flash Sale, Digital Flash Sale, Subscription Box, Trunk Show, Digital Trunk Show or Vignette to grow your brand, business, agency or non-profit organization.

Do you have any helpful suggestions to share? Feel free to leave a comment below and let me know!

Cheers to a Happy Autumn Season!

Karen

Gustie Creative Interview in Off-Price Retailing Magazine

Off-Price Retailing Jan 2019

Enjoyed talking with Katy Albrecht, Publishing Editor,  about our research into disruptive retail and the new era of retail ahead in From Ruin to Reinvention; Gustie Creative Explains the New Era of Retail, on pages 40 – 41 of the upcoming January 2019 issue of Off-Price Retailing Magazine.

We delve into today’s retail landscape and how disruptive retail bridges online-to-offline retailing. At Gustie Creative, we are experts in disruptive retail and we share insights on disruptive retail and how our design platform, Create Disruptive Retail works.

With questions ranging from “There’s a lot of attention on the death of the store. What do retailers need to do to reinvent that experience?” to “Should today’s omni-channel retailers focus on improving their consumers’ eCommerce experience or brick-and-mortar experience?” our Q&A is packed full of useful information and tactics.

You can get the inside scoop on pages 40 – 41 here and I’d love to know your comments and questions below. 

Cheers to #disruptiveretail!

Karen

Take Time to Shop Small on Saturday

Shop Small Saturday, November 24, 2018

Over the years, Shop Small Saturday has grown into an active and engaging daylong celebration in support of local independent brick and mortar retailers.

It’s no surprise that Shop Small Saturday falls on the Saturday between two of the most popular online shopping days, Black Friday and Cyber Monday.

Shop Small Saturday was created to be a delightful local celebration of the mom and pop retailers that do so much for our communities. To find out more, please read Holiday Shopping with Local Indies; Taking Time to Celebrate the Season.

Be sure to show some love to your local brick and mortar retailers this Saturday, November 24, 2018 and #Shop Small!

To find a Neighborhood Champion in your community, click here. To read our article in Simply the Best magazine, click here.

Best wishes for happy holiday shopping ahead!

Karen

 

Gustie New Client Announcement: Detraxi

 

Gustie Creative, Boca Raton, FL

Gustie is pleased to announce our newest client, Detraxi.

Detraxi is an advanced biotechnology company with innovative healthcare solutions that have the potential to save human and animal lives.

Gustie is working closely with Detraxi’s executive team to integrate their virtual presence into the design of their new office headquarters in South Florida.

To find out more about Detraxi, click here.

To learn more about Gustie and our expertise in disruptive design and creative retail, click here.