Online-to-Offline (020) is a business strategy that entices a consumer that visits an online channel to make a purchase in a physical establishment.
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About the Author: Karen Herman
Karen Herman is CEO of Gustie Creative, an award-winning Disruptive Retail solutions provider for brands and businesses. She is the author of “Solutions for Disrupting Disruption” and “The Definitive Guide to Disruptive Retail Experiences.” Karen hosts DisruptShop Workshops online and offline and supports design innovation as a member of AIGA, The Authors Guild and the RetailWire BrainTrust. She blogs about design, innovation, strategy, retail and technology.
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