Direct-to-Consumer (DTC) is a fast growing retail channel that facilitates brands marketing directly to consumers and bypassing traditional retail channels by selling online. The brand controls or oversees design, production, marketing, sales, and distribution. These brands typically develop an Online-to-Offline (O2O) strategy and may be known as Disruptive Retailers.
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About the Author: Karen Herman
Karen Herman is CEO of Gustie Creative, an award-winning Disruptive Retail solutions provider for brands and businesses. She is the author of “Solutions for Disrupting Disruption” and “The Definitive Guide to Disruptive Retail Experiences.” Karen hosts DisruptShop Workshops online and offline and supports design innovation as a member of AIGA, The Authors Guild and the RetailWire BrainTrust. She blogs about design, innovation, strategy, retail and technology.
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