Disruptive Retail is IRL and in the Metaverse

These days, you may enjoy shopping IRL (in real life) at Pop Up Stores, Food Trucks, Fashion Trucks, or Interactive Kiosks. All are popular types of Disruptive Retail, and they are actively in business all around the world. Each offers an enjoyable shopping experience in the physical world that is enhanced with digital technology and supported by an ecommerce site that interacts with your mobile phone.

Our adaption to shopping with our smartphone and digital devices was fast-tracked simply by our needs for products and services during the coronavirus pandemic. We consumers have adapted quicker than imagined to transacting and interacting online. And now more of us are taking that next digital step and exploring virtual worlds. Click Disruptive Retail is IRL and in the Metaverse to continue reading and you can download a copy here.

Are you spending time in the Metaverse yet? What technology are you using? Which virtual world do you visit?

Feel free to post and share your experience and advice.

Cheers,

Karen

(This article, written by Karen Herman, was published in Simply the Best magazine)

One Comment

  1. RandMills September 29, 2025 at 2:18 pm - Reply

    Food trucks are everywhere and I enjoy going to them in the fall.

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About the Author: Karen Herman

Karen Herman is CEO of Gustie Creative, an award-winning, full-service design consultancy that specializes in Disruptive Retail solutions across physical locations and online platforms. Karen helps owners, operators and stakeholders grow brands, businesses and nonprofits with flexible and functional design, retail and marketing solutions. Karen is the author of “Solutions for Disrupting Disruption” and “The Definitive Guide to Disruptive Retail Experiences.” Her latest book, "The Disruptive Retail Field Guide" will be available in January 2027. She supports design innovation as a member of the Authors Guild, The Clayton Christensen Institute and the RetailWire BrainTrust. Karen blogs about design, disruption, innovation, strategy, retail and technology.