Project Description
project brief
Zimmerman Advertising, an Omnicom Group company, is the leading integrated retail agency in the country. Zimmerman’s clients represent some of the most prominent retail brands in the US. The company based in Fort Lauderdale, Florida. The company asked us to design a data driven “live media trading floor.”
designing a global first
For this project, we created a custom designed environment that showcases cutting edge, interactive technologies to share critical, real-time media information. We call this a Virtual Room.
We developed a design concept that offers maximum flexibility, encourages collaboration and data sharing, and fosters new business opportunities. The Live Media Trading Room is designed to easily engage interactive technologies at any time of the day or night.
The Live Media Trading Room features many custom details, including luxury retail signage and leather tablet table chairs on wheels, both vibrant and inviting in Zimmerman’s signature red branding.
The Live Media Trading Room is a highly customized environment that integrates digital assets and the physical space seamlessly.
challenges we’ve faced
The most challenging part of this project was integrating a data driven, interactive space into center of a busy business work environment.
- 1
Represent the agency’s Media Buying Model in an interactive manner
- 2
Convert existing Huddle Room into Interactive space
- 3
Mirror live floor of New York Stock Exchange
- 4
Showcase cutting edge technologies
- 5
Maintain strong brand presence
project details
Tech First Design
project outcome
A Global First for Ad Agency
the final result
The Live Media Trading Room for Zimmerman Advertising in Fort Lauderdale, FL is a global first for an advertising agency.
Testimonial
“The design of our Live Media Trading Room is f***ing awesome.”
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