Project Description
project brief
This design project focus was to create branded team sports marketing for casual golfers playing in a charity golf tournament.
At the heart of our mission at Gustie is our desire to creatively support nonprofit events. When we are asked to participate in an event or collaborate with a client, we are all-in!
design for good
To inspire a foursome of working professionals playing in a charity golf event, we designed a delightfully disruptive team logo that was placed on team golf shirts and golf balls.
The bold and colorful team golf shirt helped the players stand out in the field of over 100 players. Placing the team logo on a golf ball created a competitive spirit and elevated sports marketing.
Branding with graphic design to elevate the event, even in the simplest ways, made an impact and created a memorable, shared experience for the people who participated.
challenges we’ve faced
We took a collaborative approach and worked with the team members to develop a branding concept that resonated with everyone and support sports marketing efforts.
- 1
Create branded clothing and branded golf balls for event
- 2
Collaborate with team members for design inspiration
- 3
Design gender neutral branding
- 4
Convey competitive, athletic image
design approach
Collaborative and Team Oriented
project outcome
Bold and Branded
the final result
This delightfully disruptive team logo on golf shirts and branded golf balls helped the team of casual golfers stand out in a field of over 100 players and brought a playful spirit to the charity golf event.
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