A Fashion Truck is a converted courier truck that serves as a boutique on wheels, a “mobile style unit” used by small, independent retailers. Business benefits include optimizing a mobile footprint and reaching customers who do not shop online. Customers like the curated shopping experience to sample niche products and personal attention.

A Fashion Truck is part of the clothing boutiques industry in the US and in 2019 the market size was $18 billion. A Fashion Truck can be a part-time, seasonal or full-time business and as of 2016, 65% of Fashion Truck owner/operators in the US were fulltime mobile retail owners.

Over the past few years there has been an increase in entrepreneurs and business owners choosing to operate a mobile business, and a Fashion Truck is one very popular example. Across the US, Fashion Truck owner/operators have seen a spike in business and many are widening their customer base, as consumers look for unique and personal shopping experiences. In addition to working with established customers, a Fashion Truck owner/operator can also travel to local farmers markets and festivals and participate in pop-up events with bars and restaurants, as they become available.

Fashion Trucks are not only for small, independent retailers. Large retailers and well-known brands have jumped on board and are using Fashion Trucks to reach customers to provide products, make sales, and ensure that the customer knows how much the brand values their relationship.