Project Description
project brief
Our direct user experience in beta testing new technologies gives us valuable insight into the innovations that work for our clients. AR is a popular technology, especially in retail, and we recommend exploring its potential.
connecting clients with AR
Augmented Reality places a digitized image on the users real world environment. Business benefits include an appeal to a wide range of technology consumers and increased convenience and efficiency. Customers like ease of online shopping and personal experience with technology.
To show the ease of use of AR, in the photo above we are comparing two paintings, one painting that is hanging on a wall in a physical room, and the other painting viewed using AR.
This is an example of the increased convenience and efficiency that using AR offers.
challenges we’ve faced
With over a decade of experience beta testing emerging technologies, we find that the two biggest challenges we face are time and cost. The amount of time we spend exploring each technology can become a rabbit hole, and the cost to purchase hardware, software or an application can be expensive.
- 1
Determining whether an emerging technology will be used by consumers
- 2
Getting into beta testing programs
- 3
Learning how to use the new technology
- 4
Convincing a client that a new technology is worth its cost
go direct to source
Testing AR at Soho Showroom

explore the metaverse
Working in the Metaverse

the final result
Our team knows how AR works and the advantages that it brings to our clients.








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