A Digital Trunk Show is an e-commerce sales event that showcases products or services to select customers or personnel in an online environment.

Business benefits include elevating the brand experience and innovating with technology. Customers like contactless shopping and education on products or services. Digital Trunk Shows work for all types of businesses, from startups to established brands. They also work for businesses that do not ordinarily have Trunk Shows.

Digital Trunk Shows can play a big role in mobile traffic. It is important to explore digital ways to connect your products and services with consumers. Digital offers an on-demand and personalized connection.

Usually they are announced via email or social media, causing traffic to be driven to a website. A sense of urgency with the online content causes customers to visit the website and order online instantly, boosting signups and sales. Using digital to present a product and brand creates an intimate buying experience. A Digital Trunk Show gives the opportunity to be first to shop a new collection, be introduced to a designer or brand and gain personal insight into their products and story.

Digital Trunk Shows offer a way to showcase merchandise and expose new brands while still selling items that are popular. Unique items can take away from popular merchandise and having extended collections can dilute the brand’s aesthetic. A digital presentation focuses on the customer.