Project Description
project brief
Nature’s Way Café is a health food oriented restaurant. We worked with the franchise owner to grow brand awareness at her location in Boca Raton, Florida.
grow brand awareness
For Nature’s Way, we defined four social media platforms for the brand, which was already active in social media. We created branded images of food and inspiration for the restaurant to build a larger social media presence.
We created an email club campaign that was placed on tables and counters in the restaurant so customers could share their email address and join the free club.
To introduce the brand to the local audience, we designed special menus that were emailed weekly. We also created in-restaurant dining events for college students, college staff members and business professionals to raise awareness about the restaurant, food offerings and location.
challenges we’ve faced
- 1
Expand social media presence
- 2
Grow email list with marketing campaign
- 3
Bring on-site students and faculty into the restaurant
- 4
Create events in the restaurant
clear approach
define marketing channels
project outcome
raise brand awareness
the final result
We created in-restaurant dining events for college students, staff members and business professionals to raise awareness about the restaurant, food offerings and location.
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