Project Description

project brief

Karen was hired to work as a consultant on the redesign of Calvin Klein’s corporate headquarters in New York City.

Calvin Klein was founded in New York City in 1968, and it is is one of the world’s leading global fashion lifestyle brands. Calvin Klein is known for a minimalist design approach to product design and communication.

Design in NYC’s Garment Center

A Trunk Show is a sales event showcasing merchandise to staff and/or select customers in a unique location or setting. Business benefits include a curated selection of products and hosting a small group(s) to educate or sell. Customers like exclusive experience and direct interaction with staff.

Working with an in-house team, Karen completed design work on the company showroom spaces, where Trunk Shows were held, and the renovation of the company’s corporate headquarters, including design departments and executive offices. She also completed project work for the Calvin Klein flagship store on Madison Avenue.

challenges faced

  • 1

    Translate design direction using AutoCAD

  • 2

    Create design drawings for retail displays, offices and showrooms

  • 3

    Manage interior renovation of executive offices

  • 4

    Document design in standards manuals

clear approach

Design with AutoCAD

Calvin Klein Reception Area

project outcome

Successful Redesign

Calvin Klein Trunk Show

Testimonial

“Working at Calvin Klein’s headquarters in New York City began my passion for Disruptive Retail. The employee Sample Sales were promoted by word-of-mouth and paper flyers hung around the building. They were a short-term, exclusive opportunity to drop in and buy designer clothes and accessories at very deep discounts. Later in my career, when I saw Pop Up Stores emerging, I remembered how exciting it was to shop at those short-term, exclusive Sample Sales, and I could see the same rewarding experience in shopping at a Pop Up Store, even without the discounts!”

Karen Herman, CEO and Founder, Gustie Creative