Project Description
project brief
Bagel Twins is a Bakery and Bagelry located in Delray Beach, Florida. It is a family founded business that has been active for over 25 years and draws an older clientele that is very dedicated to the brand. The original owner hired us for strategic marketing services to build social presence.
connecting with a younger customer
For Bagel Twins, we defined three social media platforms for the brand to create a profile on and share images of food and the restaurant to build a social media presence with strategic marketing.
We created an email club card that was placed on tables and counters in the restaurant so customers could share their email address and join the free club.
To introduce the brand to a younger audience, we arranged a strategic partnership with TEDxBoca, an event held at a local college. Bagel Twins participated in the event and gave out free bagels to attendees, who were mostly college students, staff members and creative professionals in the community.
challenges we’ve faced
One of the challenges we faced in this project was helping our client understand the value that strategic marketing would bring to his business. We decided on a multi-faceted campaign, with a focus on connecting with a younger customer, to generate the best results.
- 1
Create social media presence
- 2
Launch and grow email marketing campaign
- 3
Introduce brand to a younger audience
- 4
Update marketing materials
- 5
Create strategic partnership with local college
clear approach
Social Media Campaign
project outcome
Email Marketing Campaign
the final result
The combination of establishing a social media presence and growing an email marketing campaign, along with the strategic partnership, led to a younger customer coming to the restaurant.
Testimonial
Gustie Creative did an excellent job creating our social media and I see many younger customers in the restaurant lately because of it.”
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