Disruptive Retail Field Guide
Available in June 2026
Learn How to be a Disruptor
The Disruptive Retail Field Guide is based on more than a decade of Gustie Creative’s research and development of Curated Experiential Environments to Create Disruptive Retail or simply, CEECDR. It is intentionally crafted in a fun, informative, and highly visual format to help you learn and discover new solutions to grow your brand, business, agency or nonprofit.
EXPERIENCES
Experiences are functional to highly stylized solutions to engage consumers in a personal and memorable way.
DESTINATIONS
Destinations are perfect for brand building, interaction, education, and “always on” retailing.
STRUCTURES
Structures are solutions that easily integrate the latest technologies. This group includes the Pop Up Store, a pioneer of Disruptive Retail.
VEHICLES
Vehicles are excellent solutions to engage the benefits of mobile retailing, a growing trend with brands, businesses and nonprofits.
METAVERSE
Metaverse solutions span all dimensions – Offline, Online, and the Metaverse – and work to help you achieve sustainable business growth.
BE A DISRUPTOR
Understand trends, make informed decisions, and choose Disruptive Retail solutions to grow your brand or business and delight your clients and customers.
Hello, I’m Karen Herman, Founder of Gustie Creative. My passions are design, strategy and technology. I began to explore the phenomena of Pop Up Stores in 2010 and realized it was just the start of brands and businesses finding new and creative ways to enter the marketplace.
Inspired by these exciting developments, I went on an informative deep dive, observing consumer shopping habits and researching new design concepts and retail trends. I beta tested new technologies and shopping applications. And studied the changing retail landscape and macro influences affecting it.
What I discovered were new trends in retailing emerging worldwide. These new trends create opportunities for brands and businesses to connect with consumers directly and move from online-to-offline retailing and the metaverse easily. This is Disruptive Retail. I know how it works and the advantages it can bring to you.
So, I packed all the details into the Disruptive Retail Field Guide. Get a copy (softcover handbook or digital download) and discover new solutions to grow and thrive.
