Karen Herman is CEO of Gustie Creative, an award-winning, full-service design consultancy that specializes in Disruptive Retail solutions across physical locations and online platforms. Karen helps owners, operators and stakeholders grow brands, businesses and nonprofits with flexible and functional design, retail and marketing solutions. Karen is the author of “Solutions for Disrupting Disruption” and “The Definitive Guide to Disruptive Retail Experiences.” Her latest book, "The Disruptive Retail Field Guide" will be available in January 2027. She supports design innovation as a member of the Authors Guild, The Clayton Christensen Institute and the RetailWire BrainTrust. Karen blogs about design, disruption, innovation, strategy, retail and technology.