Karen Herman, CEO of Gustie Creative, Team

Karen Herman CEO

Karen creates disruptive marketing strategies and innovative design solutions that actively engage and educate users to achieve desired results for owners, operators and stakeholders. With two decades of executive level experience, she enjoys working with architecture firms, retailers, creative agencies, corporations, real estate companies, property developers, small-to-large size businesses and economic development teams. Projects that Karen has completed range from under $1M to over $330M, in the US and abroad.

Her first design consultancy was in business for 13 years and clients included Calvin Klein, Inc., New York Athletic Club, New York Palace, and Media Post. In 2013, she founded Gustie Creative, a boutique design and strategy firm that specializes in Disruptive Retail. In 2015, Karen designed the highly innovative Live Media Trading Room for Zimmerman Advertising in Fort Lauderdale, FL.

Karen is the author of “Solutions for Disrupting Disruption, The Essential Guide for Brands and Businesses” and “The Definitive Guide to Disruptive Retail Workbooks.” She hosts DisruptShop Workshops online and offline, as private group events, and supports design innovation as a Judge for the Shop! Design Awards, a member of the RetailWire BrainTrust, and a contributing writer to Simply the Best magazine. Karen is honored to be interviewed or quoted in Forbes, HFN Digital, NPR Marketplace, Independent Retailer, Mashed, Off-Price Retailing, SHOP Podcasts, South Florida Business Journal and Voyage MIA.

Advisory Board Members

Gustie Creative benefits from an Advisory Board consisting of a distinguished group of leaders in the legal, advertising and nonprofit industries. Our 2022 Advisory Board members are:

Howard Gitten

Howard Gitten

Howard is a Partner at Lewis Brisbois in Fort Lauderdale, FL. He has over 25 years of experience with helping companies build value around their corporate advantage. He is a highly-experienced counselor in patents, trademarks, copyrights, e-commerce and other technology-based transactions. Howard has served on numerous boards, including Women in Distress and the Enterprise Development Corporation. He is on the Executive Board of the MIT Enterprise Forum.

Adam Herman

Adam Herman

Adam is Chief Integrated Media Officer of Zimmerman Advertising in Fort Lauderdale, FL. With 30 years of combined advertising and media experience, he has worked with many notable industry leaders including Digitas, MediaCom, MediaPost Communications, Waring & LaRosa, and Grey Advertising. Adam specializes in traditional and online advertising, marketing, media, emerging technology, and publishing. He served on the board of Greenwich Reform Synagogue.

Rosanne Rosen

Rosanne Rosen

Rosanne was Senior Vice President of Operations at People to People International for over 36 years. She led a global team to carry out the mission of People to People International, a nonprofit educational, cultural, and humanitarian organization founded by former US President Dwight D. Eisenhower to promote understanding between people of all nations. Rosanne’s interests are focused on social action/justice related causes. She has served on numerous boards, including her synagogue, the National Council of Jewish Women, and the American Jewish Committee.

Strategic Partners

Our business network is vital to the strategic growth of Gustie Creative. We are proud to support and work with the following businesses that share our focus on design, retail, and technology:

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