Project Description
project brief
Go Team Travel is a startup focused on providing concierge services for athletic sport teams in the US. The company is based in Boca Raton, Florida. The company hired us to design and deliver a trade show booth for a major sports marketing convention.
design that builds connections
We developed a design concept based on a 10’x 10’ pop up Trade Show Booth.
The surface of the booth gave us a canvas to share elements of the brand story, such as the company slogan and tagline. Other parts of the brand story were conveyed graphically, showing types of transportation that the company coordinates, and with photographs, to emphasize the athletic focus of the company.
Social media is a main channel of marketing, and we incorporated social icons and the company’s username for each platform. We also feature a QR code that we created and that links directly to the company website.
Brand colors are vibrant and work nicely to pull design elements together.
This pop up trade show booth design is eye catching and works as an icebreaker at trade shows and conventions, offering details on the company and inviting questions. This booth fits into a drum with wheels, and it is easy to ship ahead, or travel with, and set up at the desired location.
challenges we’ve faced
Developing a design solution that successfully differentiated our client’s brand from the other brands at the national sports marketing convention was our primary challenge.
- 1
Tell the brand story in a bold way
- 2
Visually convey the company services
- 3
Develop interactive feature with QR code
- 4
Design solution that can easily travel to trade shows and events
bold approach
Colors and Graphics that POP
project outcome
Distinct Brand Statement
the final result
The Pop Up Trade Show Booth we designed for Go Team Travel was delightfully disruptive, successfully fulfilling the needs of our client.
