Today’s Consumer and Technology, The Impact of COVID-19

In my latest book, Solutions for Disrupting Disruption, COVID-19 Handbook, The Essential Guide for Brands and Businesses, I talk about the fact that COVID-19 has had a dramatic impact on American consumers. One is economic, with a widening income gap that is leading to dual growth in discount shopping and luxury spending. And another is technological empowerment. Today’s consumers like grab-and-go, scan-and-go, curbside pickup and frictionless checkout. They are exploring mobile apps with AR to try cosmetics and they go to Virtual Stores to buy products in the real and virtual worlds.

American consumers will have many choices in how to shop post-COVID and a period of technological adaption is here. Retailers, as well as brands and businesses, need to plan now.

It is this insightful discussion Will the Post Pandemic Era be Americas Next Roaring 20’s by Tom Ryan, Managing Editor of RetailWire, that inspired my post and comments. I am pleased to share my comments on RetailWire, as a long-time member of the BrainTrust, a group of retail industry experts who participate in virtual roundtables of daily discussions on topics related to retail and business. Check out this article and discussion and you will learn a wide range of viewpoints.

You can visit Tech Innovation for more of our insights, too.

So, how have you adapted to technology due to COVID-19? How are you using your smartphone to shop now versus one year ago? Feel free to share your views and start a conversation below.

And to find out more about Solutions for Disrupting Disruption, COVID-19 Handbook, The Essential Guide for Brands and Businesses, click here.

Cheers, and stay safe,

Karen