Enjoying the Autumn Season with Online and Offline Shopping Experiences
Autumn is here and along with cooler temperatures and twilight evenings comes the excitement of fall activities, like a tranquil walk through a tree shaded park, a trip to a rustic local farm to buy fresh produce, or a daylong shopping trip to your favorite retail destination to search for holiday gifting ideas.
Ah, but times have changed, and today, a tranquil walk through a tree shaded park is known as “forest bathing” and the fresh produce that you once went to a rustic local farm to buy can be delivered to your front door overnight or in a Subscription Box. Even the daylong shopping trip to your favorite retail destination can instead be spent online, webrooming to gather ideas for holiday gifting, digitally, instead of wandering store-to-store.
Today, you must navigate both online and offline shopping experiences and when you add in the seasonal factors of a limited quantity of merchandise and your limited time, you get a greater sense of excitement, urgency and FOMO (Fear of Missing Out.)
Read my latest article, Enjoying the Autumn Season; Tips to Choose Rewarding Shopping Experiences, to gain a few insider tips on how to make your holiday shopping effective and rewarding.
Be sure to visit Create Disruptive Retail and find out more about The Definitive Guide to Disruptive Retail Experiences Workbook. It is a step-by-step guide to understanding online-to-offline retailing and how to create your own unique Disruptive Retail Experiences of a Flash Sale, Digital Flash Sale, Subscription Box, Trunk Show, Digital Trunk Show or Vignette to grow your brand, business, agency or non-profit organization.
Do you have any helpful suggestions to share? Feel free to leave a comment below and let me know!
Cheers to a Happy Autumn Season!