Design for Today

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We are a group of passionate creatives dedicated to one goal: building unique brand experiences through strategic marketing and creative retail that increases customer loyalty for our clients. We are evangelists for Disruptive Retail and believe it works nicely for most brands, businesses, agencies and non-profits. 

As a value based company, we strive to provide the highest quality of service and maintain a social conscience in our creative strategies and design decision-making. Our clients always come first and we work effectively and efficiently, on the cutting edge of design, to provide creative, unique, and market driven solutions, as we grow from a start-up to a busy design firm. 

Our Team

Karen S. Herman

Founder l CEO l Retail Design Strategist

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I am passionate about good design, retail design strategy and design innovation. I've worked with architecture firms, retailers, advertising and marketing firms, corporations, real estate companies, property developers and owners of small to medium size businesses to design all types of interior spaces, destination experiences and collateral materials.

I enjoy beta testing new technologies and writing articles on design and technology for trade publications. As a member of the RetailWire BrainTrust, you can read a collection of my commentary
here. Also enjoy speaking to small and large groups on both topics. I believe in giving back to my community through mentoring and serving on non-profit boards.

Gustie is my second company. My first was Creative Direct Solutions, Inc., founded in Stamford, CT in 1995. This company was in business for 13 years and focused on delivering a tailored design approach that integrated technology with a clear design aesthetic, project management and customer service. Clients included Calvin Klein, Inc., New York Athletic Club, New York Palace, MediaPost, GRS and The Ledges.

Emily Liber
Marketing and Retail Specialist

Emily is an experienced Marketing Assistant with a demonstrated history of working in the design and retail industries. She is skilled in customer service, event management, and retail sales. Emily is completing a Bachelor's Degree in Communication and Media Studies at Florida Atlantic University.

Maxfield Herman
Information Technology Manager

Max enjoys research and learning about science and technology and is adept at applying what he learns to real world situations. He is Adobe certified in numerous programs and completes project work in graphic design and application development. Max brings a Gen Z perspective to research and project work at Gustie. 

Guiding Principles

Evangelists for Disruptive Retail l Create Value for Clients l Support Upcycling & Green Initiatives l Maintain a Global Perspective l Beta Test New Hardware & Software l Integrate Technology into Design l Partner with Non-Profits l Support Veteran ReEmployment Initiatives 

Our Advisory Board

Gustie benefits from the strategic guidance and support of a distinguished group of leaders from the financial, legal, advertising, technology, and non-profit industries. Our Advisory Board is truly a dream team and the members are:

Fabien Bourdon
Fabien is a licensed Civil Engineer and a life-long technologist. He has been working at Citrix for the last 17 years. He will serve as technology advisor for Gustie Creative and Create Disruptive Retail®. Fabien is also the founder of and provides consulting, design, and implementation of virtual, mixed and augmented reality. He hosts Miami VR and BocaVR Meetups in South Florida on a bi-monthly basis. 
Ethel J. Davis
Ethel is Founder and CEO of VZD Capital Management, a registered investment advisory firm. She serves as Portfolio Manager providing customized investment management services to affluent individuals, multi-generational families and entrepreneurs. In 2015, VZD Capital Management was ranked by the Kansas City Business Journal as a Top Minority Owned Business and also one of the Fastest Growing Businesses in the city. Ethel is a three-time winner of the Five Star Wealth Management Award. She is a member of the Kansas City Business Journal’s 2011 Women Who Mean Business.
Howard Gitten
Howard is a Technology Attorney at Locke Lord LLP in West Palm Beach, FL. He has over 25 years of experience with helping companies build value around their corporate advantage. He is a highly experienced counselor in patents, trademarks, copyrights e-commerce and other technology-based transactions. Howard serves on numerous boards, including Women in Distress and the Enterprise Development Corporation. He is also on the Executive Board of the MIT Enterprise Forum.
Adam Herman
Adam is Chief Integrated Media Officer of Zimmerman Advertising in Fort Lauderdale, FL. With 30 years of combined advertising and media experience, he has worked with many notable industry leaders including Digitas, MediaCom, MediaPost Communications, Waring & LaRosa, and Grey Advertising. Adam specializes in traditional and online advertising, marketing, media, emerging technology, and publishing. He served on the board of Greenwich Reform Synagogue.
Rosanne Rosen
Rosanne was Senior Vice President of Operations at People to People International for over 36 years. She led a global team to carry out the mission of People to People International, a nonprofit educational, cultural, and humanitarian organization founded by former US President Dwight D. Eisenhower to promote understanding between people of all nations. Rosanne's interests are focused on social action/justice related causes. She has served on numerous boards, including her synagogue, the National Council of Jewish Women, and the American Jewish Committee.

Our Clients

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At Gustie, we Design for Today